Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems.

Luca shares his refreshingly honest journey of "failing his way to success," experimenting with various content formats and outreach approaches over the years. From the writing challenges of blogging to the unexpected connections formed through podcasting, Luca's story offers valuable insights for experts and consultants seeking to build their authority and attract better clients. In this episode, you'll discover:

• The power of "parasocial relationships" and how they can lead to pre-approved sales conversations
• Strategies for embracing imperfection and consistency in content creation
• Lessons learned from Luca's experiments with live interviews and surveys
• Insights into leveraging authentic personality for more meaningful business opportunities

Tune in today to gain inspiration and actionable tips from Luca's authentic, trial-and-error approach to content marketing and authority building. Topic: content marketing, podcasting, blogging, authority building, consulting, sales, relationships Key Insights:

• Embracing imperfection and prioritizing consistency over production value can lead to more sustainable content creation.
• Podcasting allows listeners to get to know the host's personality, resulting in a "parasocial relationship" that can facilitate easier sales conversations.
• Experimenting with different content formats and outreach strategies is essential to find the approach that resonates with one's personality and audience.
• Surveys can be an effective outreach tool for gathering data and elevating authority in a specific domain.