252. How AI and Legal Strategy Can Shape Agency Success, with Sharon Toerek

Today, Sharon Toerek delves into the critical intersections of Artificial Intelligence (AI) and legal considerations in the marketing agency landscape. Drawing from her experiences and discussions at recent industry conferences, she shares key strategies and legal insights that every agency leader needs to navigate the evolving digital environment effectively.

What you will learn in this episode: 

• Discover innovative revenue strategies that go beyond traditional business development.

• Understand the implications of AI in creating new business models.

• Learn about the latest trends in pricing and packaging services to maximize profitability.

• Explore effective techniques for niche development and positioning to stand out.

• The importance of succession planning and how to start the process.

• Uncover strategies for maximizing organic growth through deeper client relationships and strategic partnerships.

• Discuss crucial legal considerations, from client exclusivity expectations to the proper classification of talent and strategic alliances.