Today, I want to talk about amenities. Not in the abstract, not as a checklist, and not as a race to add more stuff, but as a lens into tenant psychology, capital allocation, and disciplined product design.

Greystar recently published their latest amenities and apartment features market study, based on year-over-year survey data from 2023 to 2024. And while it’s tempting to read this kind of report as a menu of “what to add,” that’s exactly the wrong way to use it.

This data is not a prescription. It’s a diagnostic.

The folks at Greystar are the largest owner and operator of apartments across the US. So with 100,000 units in almost every state they can speak on the topic with some level of authority.

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What Amenities Matter Most?