Profitable Mindset #248: How Jena sold out her ENTIRE chicken inventory (at higher prices!) with this cutting edge marketing technique
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"I wasn't making money but I didn't want to raise my prices because I care about my customers so much... they're like family." That's what farmer Jena Becker confessed at the start of our latest episode. She was struggling to make her farm profitable while homeschooling eight children and considering shutting down completely. But something remarkable happened when she pushed through her fears about raising prices.
In this episode, you'll discover:
- How Jena went from considering closing her farm to selling out her entire chicken inventory for the year
- The specific marketing technique that felt authentic while honoring customer relationships
- Why not a single customer complained about her price increases (and she actually gained new subscribers!)
- The "missing link" that transformed her approach to farm stress and family dynamics
- How to overcome the emotional hurdles of valuing your family's time and labor properly
If you've ever felt stuck between needing to raise prices but fearing you'll lose loyal customers, this episode is exactly what you need. This conversation goes beyond marketing tactics - it's about creating a farm business that serves your life instead of consuming it.