Ayelet Fishbach Wants to Motivate You

Have you ever had trouble keeping your New Year’s resolutions? That might have something to do with the science and psychology behind motivation. Ayelet Fishbach joins us on the show to talk about how to motivate yourself to set and achieve goals in the New Year. She's a professor at the University of Chicago who studies social psychology, management, and consumer behavior — and the author of the book “Get It Done: Surprising Lessons from the Science of Motivation."

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