This week, Kate, Jeff, and Nidhi dive into the latest trends shaping media, advertising, and entertainment. From retail media’s rapid growth to the integration of AI in sports, and the ongoing battle for dominance in streaming content, the team covers it all. They also explore the critical role of storytelling in building brands and share their weekend viewing plans.

NEXT WEEK: Earning seasons continues with eBay, Home Depot, Danone, and more!

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Discover GroupM's latest ⁠⁠⁠This Year Next Year⁠⁠ ⁠ Forecast here:

https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/