How To Know If You Can Trust That Story: The Trust Project's Sally Lehrman

The information environment today has two broad problems:  a supply side problem and a demand side problem. On the supply side, it is ridiculously easy for anyone to spread propaganda or outrage or lies online, and on the demand side, it is hard for audiences to distinguish manipulation from fact-based news.

Today’s guest, Sally Lehrman, aims to tackle the problem from both sides of the ledger. She’s a long-time journalist and founder of the Trust Project, an organization that evaluates newsrooms along eight standards of integrity, called trust indicators. Newsrooms that measure up display a “Trust Mark” on their sites to help distinguish them from less deserving sites, and audiences, including social media platforms, can thus make an informed judgment about that site’s trustworthiness.

Sally and I talk about what the trust indicators are and how they work and how everyday news consumers can use them. We’ll also get into more philosophical questions: to what extent newsrooms are responsible for the distrust audiences feel; about audience’s reactions to coverage of the war in Gaza; and whether media literacy training really works.

This episode was produced by Tom Platts

Website - free episode transcripts
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Produced by Tom Platts at Sound Sapien
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Alliance for Trust in Media
alliancefortrust.com