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TechCrunch Daily Crunch
The top apps Gen Z young adults downloaded this year
Nov 12, 2024
Discover the top app trends for Gen Z young adults this year. Explore their favorite e-commerce, social media, and entertainment platforms. Learn how video and music streaming services resonate with their lifestyles. Plus, get insights into the preferences that shape the mobile app market for this tech-savvy generation. A dive into the apps that are defining a generation!
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Quick takeaways
- Gen Z prioritizes affordable and engaging mobile-first experiences, with Timu and TikTok leading the app download charts this year.
- The rise of educational tools like ChatGPT highlights Gen Z's need for resources to aid their academic and professional development.
Deep dives
The Growing Influence of Gen Z on App Preferences
Gen Z has emerged as a significant force in the app market, representing around 40% of mobile users worldwide. Their preferences highlight a trend towards mobile-first experiences, as evidenced by the most downloaded apps among users aged 18 to 24 in the U.S. The online marketplace Timu topped the charts with 41.98 million downloads, appealing to Gen Z’s desire for affordable products, despite sustainability concerns. Additionally, TikTok remains a dominant platform, with 33.23 million downloads, showcasing Gen Z's preference for engaging, fast-paced content that often supersedes traditional search engines like Google.
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