Welcome to another great episode of the Marketing Umbrella podcast where we host Lewis Rothkopf, Chief Revenue Officer at Pairzon. Together, we explore the crucial transformation of digital advertising and the increasing importance of first-party data amidst growing privacy concerns.

As the Chief Revenue Officer at Pairzon, Lewis leads the sales, marketing, and business development teams to provide AI-powered data intelligence solutions for retailers and brands. With 24 years of experience in digital media, he has a proven track record of driving revenue growth and executing successful mergers and acquisitions across the marketing, ad tech, and media industries. His passion lies in using data, technology, and creativity to create value and impact for the digital ecosystem.

Listen in as Lewis discusses the intricate challenges marketers face and how Pairzon is pioneering the use of AI in predictive analytics, giving marketers an edge by closing the gap between digital ads and in-store transactions.

Some key highlights include:

Embrace First-Party Data: With third-party cookies declining and privacy regulations increasing, marketers must use first-party data effectively. This data is valuable as it comes directly from consumers, ensuring compliance with privacy laws and improving marketing relevance.
AI can optimize marketing campaigns by analyzing data, bridging the gap between digital engagements and in-store purchases.
AI integrated with media buying platforms can create real-time audience profiles for quick adjustments in marketing strategies, making ads more efficient and less intrusive.
Balance Between AI and Human Insight: While AI can enhance efficiency in marketing, it's essential to maintain a balance by incorporating human creativity and insight. AI should support, not replace, the human element in crafting marketing strategies.
Misuse of AI can lead to privacy concerns and low-quality content.
Humans are essential to connect with consumers emotionally through impactful creative work, while AI can process data and provide insights.
Digital out-of-home advertising requires marketers to measure brand metrics and sales impact, looking beyond clicks and views.
Successful marketing prioritizes consumer experience by avoiding irrelevant ads, respecting privacy, and offering valuable content.

Closing Thought: “Use technology to enhance marketing while preserving the human touch that resonates with audiences.”

To Connect with Lewis:

LinkedIn: https://www.linkedin.com/in/lewis
Pairzon: https://pairzon.com
Twitter: https://twitter.com/lewisnyc

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com

Fall 2021 Review