In this engaging podcast episode, Olivier interviews Jason Widup, a seasoned marketer and founder of Peak B2B Marketing, who shares valuable insights on customer-led growth (CLG) and the unique challenges faced by B2B startups in the current market. Jason emphasizes the importance of bringing customers closer to the product, offering product tours, free trials, and templates to empower prospects in making informed decisions.

The conversation delves into the effectiveness of various demand generation strategies, including paid advertising, email marketing, and social media, while striking a balance between sales-led and product-led growth approaches.

The discussion also touches on the role of AI in marketing, pricing strategies, and the future of SaaS. Jason provides valuable takeaways on implementing customer-centric growth strategies and how companies can thrive in the dynamic landscape of software sales and marketing.

Highlights:

• Bringing customers closer to the product: The power of product tours, free trials, and templates.
• Focused demand generation strategies: Utilizing paid advertising, email marketing, and social media for growth.
• Striking the right balance: Sales-led vs. product-led growth approaches.
• The potential of AI in marketing: Insights from a late adopter.
• Customer-centric pricing: The key to success in the software market.
• The future of SaaS: Considerations for different growth strategies.
• Real-life experiences with customer-centric software companies: Learning from successful examples like Hockey Stack.

This episode was presented by TextBox. To learn more about how TextBox can help your business, visit their website at ⁠⁠www.testbox.com⁠⁠.