

How Olipop entered the exclusive stadium soda market
Aug 20, 2024
Olipop, a rising star in the soda industry, is shaking up the market by infiltrating stadiums long dominated by Coca-Cola and PepsiCo. They discuss their groundbreaking deal with the new Intuit Dome and the challenges they faced in gaining entry. The conversation highlights the shift towards health-conscious drinks appealing to younger consumers. With more stadiums set to open, Olipop's innovative strategies may inspire other small brands to challenge industry giants, signaling a dynamic transformation in beverage options.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 3min
Market Moves: Takeovers, Streaming Battles, and Unusual IPOs
02:31 • 2min
Disruption in the Stadium Soda Market: Olipop's Breakthrough
04:24 • 3min
Rebranding for the Stadium: Health Meets Strategy
07:15 • 4min
Challenging the Soda Giants and Exploring Entrepreneurial Inspiration
11:22 • 2min