The Hustle Daily Show

How Olipop entered the exclusive stadium soda market

Aug 20, 2024
Olipop, a rising star in the soda industry, is shaking up the market by infiltrating stadiums long dominated by Coca-Cola and PepsiCo. They discuss their groundbreaking deal with the new Intuit Dome and the challenges they faced in gaining entry. The conversation highlights the shift towards health-conscious drinks appealing to younger consumers. With more stadiums set to open, Olipop's innovative strategies may inspire other small brands to challenge industry giants, signaling a dynamic transformation in beverage options.
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