What if your brand could command attention like a Hollywood blockbuster? In this unforgettable episode of the 7-Figure Leap Podcast, host Dustin Riechmann sits down with award-winning storyteller and creative visionary Greg Logan, founder of Narrativity. Greg shares how decades of success in global advertising, reality TV, and filmmaking shaped his unique system for brand storytelling—now used by giants like Google, Adobe, and Virgin. More than a conversation about marketing, this episode is a masterclass in emotional resonance, brand clarity, and creating a quest that your audience needs to see fulfilled. From breaking down “the how” behind storytelling to co-creating a magnetic brand narrative with Dustin live on-air, Greg reveals how to make entrepreneurs “the marketing” and expose them to a world that wants them. This episode will transform the way you think about business storytelling forever.

Chapters:

00:00:00 - Your Brand’s Quest Begins
00:00:42 - Meet Greg Logan: Storytelling Visionary
00:01:29 - From Global Ads to Emotional Narratives
00:02:53 - Turning Reality TV into Brand Gold
00:05:15 - Hollywood Secrets for Business Growth
00:08:08 - Narrativity: Storytelling That Sells
00:12:12 - Behind the Scenes of Greg’s 4-Day Process
00:16:10 - Co-Creation: The Fastest Way to Clarity
00:20:41 - Why I Wrote “Creating a Blockbuster Brand”
00:22:51 - Website Launch & Irresistible Pre-Order Bonuses
00:23:35 - Domain Names That Win Hearts & Minds
00:25:07 - Helping Dustin Craft His Business Quest
00:27:10 - Why Your Business Needs a Quest
00:29:00 - Unlocking the Value You Actually Deliver
00:32:08 - Writing a Quest Statement That Converts
00:37:44 - Scaling Your Message Without Losing Soul
00:40:42 - Final Takeaways & How to Get the Book

Links and Resources

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