GHP #36 - Disrupting Healthy Foods, Working with Family, & Being Unapologetically Yourself with Nick Saltarelli!

Episode 36 is with Nick Saltarelli, one of three Co-Founders of Mid-Day Squares!

Mid-Day Squares started with Lezlie Karls, Nick’s wife, creating homemade fudge bars to solve their afternoon cravings while also keeping the junk away. What started as a home experiment became the seed for an incredible business idea. Today the company has sold over a million units and is available in grocery stores across the country!

We sit down for an unfiltered, uncensored, free-for-all chat with Nick to hear his take on the journey thus far. He talks about how they grew the business in one of the most saturated industries on the market, how they manage their work/family relationship, and how being your authentic self is the key to success.

This was a fun chat with so many gems throughout, so grab a snack and enjoy!

Timestamps
2:37 - The story behind Mid-Day Squares
8:57 - Competition in the Food Industry
12:32 - The series of “Aha!” Moments
15:20 - The best lessons that led to Nick’s success
18:29 - How to successfully work with family members
21:58 - Importance of a Business Coach/Therapist
25:40 - Creative Direction by Lezlie Karls, Branding by Jake Karls
26:54 - The big difference between Marketing & Branding
33:10 - Building trust in your team
44:22 - Lightning Round