The Ad Council's Director of Media Engagement Maya Warburg joins host James Kotecki to explore how and why its iconic social impact campaigns are showing up for shoppers.
Retail media networks provide scale, audience alignment, and attentive consumers for messages that make a difference.
https://theloomaproject.com/
Topics include:
- The full-funnel “superpower” of retail media
- The Ad Council’s position on tech’s cutting edge
- How augmented reality is fighting hunger
- The role of localization in national campaigns
- How The Ad Council gives partners confidence to tackle serious issues
The Future In-Store