The Pomp Podcast

#1580 Yoni Assia | Why Bitcoin Still Has 10x Upside

135 snips
Jul 29, 2025
Yoni Assia, Founder and CEO of eToro, is a pioneer in the world of digital assets and Bitcoin. He discusses his early investments in Bitcoin and predicts its potential for further growth. The conversation dives into tokenization's role in reshaping the financial landscape, emphasizing how it empowers retail investors. Assia also explores the challenges of regulatory frameworks, the impact of AI on trading, and the emergence of innovative trading strategies, all while maintaining the excitement around the evolving cryptocurrency market.
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ANECDOTE

eToro's Early Bitcoin Bet

  • eToro bought 3000 Bitcoin between 2011 and 2012, starting when it was about $5.
  • It was one of the first companies to hold Bitcoin in its treasury, believing strongly in crypto early on.
INSIGHT

Bitcoin as Digital Gold

  • Bitcoin is the reserve currency of the digital economy, analogous to gold for the physical economy.
  • There's room for 10x growth as it may eventually surpass gold's trillion-dollar market cap.
ANECDOTE

Origins of Tokenization

  • eToro founded the Colored Coins project in 2012 to tokenize assets on Bitcoin.
  • Vitalik Buterin was involved early, sparking the idea that led to Ethereum and tokenization's evolution.
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