Bold Names This Tech Founder's $1.3 Billion Company Is Taking On Apple and Samsung
29 snips
Oct 24, 2025 
Carl Pei, the founder and CEO of Nothing, shares his journey from a tech-obsessed kid in Sweden to leading a $1.3 billion startup aiming to disrupt giants like Apple and Samsung. He discusses his mission to redefine consumer tech with a focus on design and transparency. Pei also reveals how AI will shape their products, emphasizing the creation of Essential Apps and a personalized operating system. He highlights the importance of targeting niche markets and how Nothing's agility allows it to carve out a unique space in the competitive landscape.
AI Snips
Chapters
Transcript
Episode notes
Design-Driven Hardware Meets Software
- Nothing is a design-driven consumer tech company focused on hardware and software integration.
- Carl Pei started Nothing because he was bored with iterative products and wanted to build more interesting devices.
China Move Led To OnePlus Success
- Carl Pei moved to China in 2011 to join the booming smartphone hardware industry and co-founded OnePlus.
- OnePlus grew to about $3 billion in revenue over seven years, informing his approach at Nothing.
Wedge Into A Thin Market Slice
- Find a very thin slice of a mature market and wedge your product into that niche.
- Expand gradually from that foothold after proving product-market fit.