Creating Cradle-to-Cradle Clothing with Heike Petersen

The guests in our commercial series, are experts focused on how our collective system is organized. We’re not talking about which produce to pick at the grocery store – although these lifestyle choices are critical. Our guests in this second series play pivotal roles in the organization of our society, disrupting the economy at the institutional level and changing how products are imagined and created.

In this episode, Heike Petersen shares with Eric her multicultural global journey in creating her cradle-to-cradle sustainable, biodegradable, and hypoallergenic yoga fitness brand, Wellicious. The discussion sheds light on the challenges of the fashion supply chain emphasizing the importance of understanding sustainable certifications, consumer behavior, greenwashing, and the important shift we all must take towards slow fashion.

After the interview, design researcher Bhavna Bhavanishankar joins Eric to unpack the episode providing the most important calls to action from the discussion that you can implement today!