Copy Wriitng Hot Tips for Marketing Show 01-09-2014

All authors need to promote themselves and their books, few do a great job at it ... after this show, they will insider tips with a successful copywriter that will make your words and copy soar. Here's what we are covering during this hour: •What the heck is a Key Message Copy Platform and why your book needs one. •What is the primary advantage of having a Key Message Copy Platform •How you organize and set up a messaging platform •What “sections” do you typically include in a messaging platform •When should you create your messaging platform? Before book? During? After? •What should you really focus on when creating marketing messages for your book •What if you have no plans to write your own marketing materials? Should you still create a messaging platform? •Get copywriting tips that would generally apply to most of your marketing messages •Bonus tip: Info on website copy ... A fast hour is coming with guest Casey Demchak. www.CaseyDemchak.com