The Journal.
Neom, Pt 1: Skiing in the Desert
Apr 25, 2025
In this engaging discussion, Rory Jones, a WSJ Middle East reporter, delves into Saudi Arabia's ambitious Neom project, aimed at transforming the desert into a futuristic urban paradise. He explores the audacious plans for a desert ski resort and monumental skyscrapers. As they unpack the challenges of budget overruns and political hurdles, listeners also hear from individuals who left everything behind to be part of this extraordinary vision. The conversation raises fascinating questions about the feasibility and implications of such grand aspirations.
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Quick takeaways
- Neom is designed to transform Saudi Arabia's economy by merging global tourism and innovation concepts, despite facing serious skepticism about its viability.
- The project's ambitious plans, such as building a desert ski resort, highlight the logistical challenges and financial pressures inherent in its development.
Deep dives
The Vision of Neom
Neom is envisioned as a revolutionary city-state in Saudi Arabia, aiming to blend the elements of renowned global destinations like the French Riviera and Silicon Valley. Its creator, Crown Prince Mohammed bin Salman (MBS), likens the transformation Neom represents to the technological leap from old mobile phones to smartphones, suggesting a significant evolution in urban living. The project is characterized by grand aspirations and ambitious designs, including futuristic concepts and sustainable living, promising a new way of life amid the desert landscape. However, skepticism surrounds Neom's feasibility, with critics questioning its viability, timely execution, and potential impacts on the local population.
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