283 In the Trenches with the Founder of Spartan, Joe De Sena

Joe De Sena Founder and CEO of Spartan, the world's largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.