Paint & Pipette: The Art & Science of Innovation

S3E12: A Journey Through Therapy, Creativity, and Business Oddities

Dec 11, 2023

52:36

In this episode, we sit down with Lezlie and Jake Karls, the visionary minds behind Mid-Day Squares, to discuss their entrepreneurial journey and unconventional approach to entrepreneurship. Mid-Day Squares is a family-run business aiming to establish itself as a prominent player in the chocolate industry. Its focus is on producing chocolate products while also emphasizing an open, unfiltered approach to entrepreneurship and business growth. In our conversation, they share their journey and strategies of the founders of Mid-Day Squares, discussing the importance of authenticity, relationship-building, and the fusion of personal storytelling with business branding to create a loyal customer base. We unpack their unique perspectives on entrepreneurship, their unconventional approaches to business and life, and the impactful role of therapy in fostering robust business strategies and their personal growth. They share the reason for declining a significant acquisition offer and how this steered them toward self-reliance and industry expansion. Gain valuable insights into reframing societal stigmas, the quirks and routines that keep them motivated, the benefits of an open mind, and much more! Tune in and learn the secrets to entrepreneurial success with Lezlie and Jake Karls!

Key Points From This Episode:

Introduction to our guests and a brief background about Mid-Day Squares.
Fostering personal relationships as the foundation for business and networking.
Learn about the evolution of the company and its unique team dynamics.
Hear the motivation for their marketing and branding approach via social media.
The value of storytelling and authenticity in content creation.
Creating relatable content while balancing viral content with genuine stories.
Understanding the difference between viral content and building a community.
Learn why continuous and genuine content creation is so vital.
Strategies to create strong, loyal fans who become brand ambassadors.
Lezlie shares why they decided to turn down a big acquisition offer.
Reframing situations and leveraging creativity as a strength to address problems.
Unconventional habitats and routines that enhance their productivity.
Discover the role of therapy in their partnership and personal growth.
Eliminating social stigmas and final takeaways for listeners.