In part 1 of this 2 part series, we talked about how artificial intelligence is showing up in our day to day lives with or without us being aware. Because so many big brands are invested in the use of A.I. in their business and systems, we are by proxy customers of A.I., and that can be unnerving if you don’t fully understand all the ramifications of this technology. 

This time around, we’re diving deep into the dark side of A.I. One of the main issues that comes up again and again in A.I. are concerns about what’s ethical and what’s not. These conversations reach a wide range of industries. Some of the areas we’re uncovering in this episode are: 

●      Machine learning chatbots and misinformation

●      Lack of diversity in the A.I. community and tech

●      Copywriting and content apps using A.I.

●    A.I. generated art and imagery

●    Privacy concerns, security risks, and deep fakes

There is no blanket right or wrong answer to the ethical nature of artificial intelligence in business and in the evolving tech heavy world we live in. Being well informed and thoughtful of these matters and how they fit in with your core values is key to playing The Long Game. 

“I’m not worried about machines taking over the world. I’m worried about groupthink, insularity and arrogance in the A.I. community…” Dr. Timnit Gebru (source) 

You don’t have to become an expert in A.I., machine learning, and tech, but you do want an understanding of what’s driving the technology options for your business, and what it means for your growth, your customers, and how you interact with one another. A.I. technology is showing up everywhere, from entertainment and healthcare to transportation and shopping (online and in store).

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