Simon Hill, U.S. president of FutureBrand, joins co-hosts Olivia Morley and Brian Wieser to talk about what it takes to build a consultancy built around brand, inside one of the world’s largest holding companies.

Simon shares how FutureBrand operates as a brand-led strategy and design company within IPG, and how the firm balances its project-based model with the broader agency network. He discusses FutureBrand’s role at critical moments of change for clients—like M&A, private equity transitions, and category disruptions—and how the team works alongside AORs and sibling agencies across IPG to shape brands from the inside out.

Simon also explains how FutureBrand competes with both management consultancies and independent shops, why brand experience has become a priority for clients navigating commoditized categories, and how the firm thinks about talent, offshoring, and cross-border collaboration.

Plus, Olivia, Brian, and Simon dig into the news of the week, including:

Stagwell’s bold projections for 9% annual organic growth and its surprisingly dismissive take on tariffs.
WPP’s acquisition of data clean room provider Infosum, and what it signals about the industry’s growing appetite for software businesses.
New Madison and Wall data on independent agency growth trends and why headcount is up at some performance-focused agencies.

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Agency Business features agency CEOs and financial decision-makers alongside third party experts, including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.

Please reach out:

📩 Brian at brian@madisonandwall.com

📩 Olivia at olivia@fusionfrontmedia.com

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Explore Our Other Podcasts:

📊 The Madison and Wall Podcast – Brian opens up about his latest work—plus crucial economic, financial, and industry trends.

🎬 Screen & Sponsor – Olivia & VaynerMedia media manager Jessie Holder explore how brands are shaping Hollywood.

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Conversations with Dr. Cowan & Friends | Ep 43: Tika Vales Caldwell of Living Design Technology