Defining Hospitality The Art of Feeling Known - Bruno Viterbo - Defining Hospitality - Episode #209
Jul 23, 2025
Bruno Viterbo, Vice President of Design at Irvine Company, shares his vast experience in hospitality design. He discusses the power of creating spaces where people feel genuinely known and cared for. Bruno highlights the balance between luxury and community in large-scale projects and the importance of building long-term professional relationships. He also explores how regulatory constraints can inspire innovation and emphasizes the role of curiosity in enhancing creativity and diverse perspectives in design.
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The Sense of Being Known
- Hospitality starts with making people feel known and cared for, creating a sense of effortless comfort.
- When design supports this, it results in a great destination with a meaningful sense of place.
Cultural Understanding in Design
- Understanding culture deeply enhances design's impact and relevance.
- Bruno naturally incorporates cultural insight to address what truly matters for each project’s audience.
Lessons from Hospitality Legends
- Working with industry legends Alexandra Champalimaud and Wing Chao taught Bruno the power of listening and broadening perspective.
- Alexandra inspired focus on urgency and execution while Wing emphasized immersive guest experience.
