The Current Fintech Landscape

Starting a fintech company in the current environment can be promising, provided entrepreneurs possess tenacity and a strong belief in their ideas. The overly abundant funding in 2021 led many startups to hyperscale too quickly, ultimately compromising their stability. While some companies like Toast have thrived, many others faltered due to the pressure to scale beyond sustainable limits, undermining their core business models. Opportunities in consumer fintech have emerged again, suggesting that current market conditions may support innovative ideas that were overlooked previously.