AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
It's All Journalism
Why not meet people where they are?
Sep 19, 2024
Lucy Santerre, the social media manager for Maine Public, shares her insights on the vital role social media plays in public media. She discusses her journey from social services to journalism and emphasizes the importance of local news. Lucy humorously highlights the evolving responsibilities of social media managers and how platforms have become primary news sources. The conversation covers effective strategies for audience engagement and the creative process behind viral memes that enhance brand visibility, all while maintaining trust.
34:19
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- News organizations must adapt to social media platforms to effectively engage audiences and fight misinformation in a digital landscape.
- Understanding the unique characteristics of each platform enables public media to create engaging content that resonates with younger audiences.
Deep dives
The Importance of Reliable News Sources
A significant focus of the discussion is the necessity for news organizations to provide reliable information amid a landscape filled with unreliable sources. With an increasing number of individuals turning to social media for their news, it is crucial for established organizations to adapt to these platforms to effectively engage their audience. The idea is to meet consumers where they are and deliver trustworthy content, ensuring that they receive accurate news rather than misinformation. This highlights the responsibility of media outlets to assert their credibility in order to counteract the plethora of misleading information prevalent online.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode