Rob and Rory are joined by Daniel Hood, the Editor-in-Chief of Accounting Today. Accounting Today reaches over 325,000 professionals across the full breadth of public accounting, ranging from sole practitioners who prepare tax returns up to the Big Four firms that audit the largest multinational corporations. Even with the emergence of automation within the accounting industry, Hood shares key insights on what some of the top accounting firms are doing to retain clients and grow their business. Additionally, we discuss many of the changes we are currently witnessing at accounting firms from WFH policies to integrating new services to finding a balance between automation and advisory in your business. Daniel Hood also describes the recent wave of M&A activity within the accounting space as firms must begin transitioning to both a Post-COVID and more technology-based working environment. Tune in and learn more about an ever evolving accounting landscape.
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