Unprompted: AI, Marketing and You Try AI – Part Deux
Where are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Unbounce Content Creator Banafshe Salehi review a bunch of cool and innovative AI tools with the help of guest Saba El-Hilo, Unbounce’s SVP of Data and Engineering. They’re reprising the most popular episode to date - Try AI - but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We’ll find out on this episode of Unprompted.
Meet The Unprompted Crew
Pete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Content Creator and Copywriter Banafshe Salehi. Banafshe has more than seven years of experience in content and brand from B2C to agencies and SaaS. She is a creative strategist, working on conceptualizing marketing campaigns, white papers, multimedia projects, and more.This episode also features Unbounce’s SVP of Data and Engineering, Saba El-Hilo. Saba’s career includes more than 10 years of experience building top performing and innovative products. She has deep experience working with Big Data, ML technologies and building web applications and services.
Key Quotes
*”We all know these models tend to hallucinate. They can return inaccurate data. There's a whole lot of privacy and data challenges. So the tech is so new, and we're seeing big players like Google and Microsoft build their entire suites and incorporate their entire suites on top of this tech. It's like building a car while driving it.” - Saba El Hilo
*”These AI tools are time saving to free you up for the other stuff. So when there's a mechanical task or a repetitive task, it’s amazing. Like, you do your inputs and, and the info is at your fingertips. And now you can act strategically and proactively without having to do that repetitive task.” - Pete Housley
*”I had a moment of being a bit hopeless towards creative career paths. But I think now that I've played around with more specialized AI tools, I think there is a lot of value to having a person who is specialized use those specialized tools. They are not that easy to pick up. They need investment, they need time put into them. And I think they open up a lot of avenues for content creators like myself.” - Banafshe Salehi
Time Stamps
[2:15] Introducing co-host Banafshe Salehi, Content Creator at Unbounce
[3:28] AI in the News: SAG-AFTRA writers’ strike
[6:59] AI in the News: McKinsey’s State of AI in 2023 Report
[9:22] Is the AI boom on its way out?
[11:10] Let’s try new, specialized AI tools
[12:15] Welcome back Saba El-Hilo, SVP of Data & Engineering at Unbounce
[15:19] What are the rules to the team’s tool review?
[16:39] ThoughtSpot
[19:42] Acrolinx
[22:40] MadKudu
[26:21] Optimove
[29:26] Surfer SEO
[32:13] Brand24
[34:39] Crayon
Links
Connect with…
Pete Housley, CMO at Unbounce
Banafshe Salehi, Content Creator at Unbounce
Saba El-Hilo, SVP of Data and Engineering at Unbounce
Check out the tools we reviewed!
This podcast is brought to you by Unbounce.
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