S16E5: Turning an SDR into a Successful AE with Sales Assembly President Christina Brady

The generally accepted practice in revenue department at scaling organizations is a career roadmap of SDR > Account Executive > Senior Account Executive, etc.

But why then do so many SDRs fail to succeed when they become AEs? And what role do companies play in setting them up for success?

Christina Brady has seen the good, the bad, and the ugly as a former Head of Sales at Groupon and Glassdoor.

In her role of President at Sales Assembly, one of her focuses is making sure companies successfully execute this aspect of scale.

She steps to the mic in this week's episode to discuss how to find the right people, what companies should be doing for their employee roadmap, and what makes the transition to AE smooth and successful for everyone.

Find Christina online:

LinkedIn: https://www.linkedin.com/in/christinapbrady/

Find Sales Assemby online:

https://www.salesassembly.com/

Plus: Hear the elevator pitch of Startup Hypeman portfolio client Engagedly, using the Que PASA Elevator Pitch(TM) Formula!

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