Scott McKeon is the Co-Founder of Espresso, an Australian consumer-electronics startup that designs productivity tools for work, education, and creativity. In this episode, we discuss the journey of the Espresso Display™, an award-winning touchscreen monitor that gives you the superpower of working with two screens anywhere you go.

We start by exploring the origin of the idea for a multiple monitor product and the importance of entrepreneurship in engineering education. Scott then takes us through the journey of a startup, from developing the product to marketing and production. We also dive into the technical challenges involved in creating a product and the benefits and functionality of a smart monitor and touch screen experience.

As remote work becomes increasingly prevalent, Scott explains how the evolution of touch for Mac and the Espresso Display can create the ideal portable productive workspace setup. We then explore the benefits of using an Espresso Display for consultants and remote workers, and how digital note-taking and touchscreens have facilitated a paradigm shift in productivity tools. Scott also discusses the importance of PR and tech influencers in launching a new product, building relationships with them, and enhancing productivity with Espresso Flow software. We then talk about accelerating growth through clear positioning and value demonstration, improving marketing, and listening to customer feedback to solve productivity challenges with software suites.

Last, Scott shares his guiding principles for user experience improvement in product development and his impressions of CES outside of productivity tools.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com

Scott McKeon: Co-Founder of Espresso, Creating the World's Thinnest Portable Touch Display