Candy Crush Your Addiction! Adam Alter On What Makes Everything So Irresistible

Hey guys, it's Ben. Before you listen to this week's interview with Adam Alter, author of IRRESISTIBLE: The Rise of Addictive Technology and the Business of Keeping Us Hooked (Penguin Press; March 7, 2017), please take our exciting survey -------> goo.gl/dYUjeo (It's just eight questions and takes literally two minutes to fill out. Email me at podcast(at)blinkist(dot)com if you can do it faster. Big thanks to those of you that already have.) This episode is an interview with psychology and marketing professor, researcher, writer, speaker, and overall very smart person Adam Alter, author of IRRESISTIBLE: The Rise of Addictive Technology and the Business of Keeping Us Hooked (Penguin Press; March 7, 2017). Alter published the bestselling and amazing and terrifying Drunk Tank Pink in 2013 and is currently on tour talking about his brand new book, Irresistible. The reviews are just starting to come out, and those of us lucky enough to get advance copies are all itchy to talk about it. //// Use code irresistible at Blinkist.com/Friends to get 14 free days of Blinkist. /// Check out the full transcript on the Blinkist Magazine: http://blnk.st/2mpnWiX Then read Irresistible on Blinkist: http://buff.ly/2mkGnoI //// Hop on over to iTunes to subscribe to the podcast or give us a review: blnk.st/28JBVIY //// That excellent music you heard is by Nico Guiang. You can find more of it on SoundCloud [@niceaux] and Facebook [www.facebook(.)com/niceaux].