In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use
00:34 – First is Ubersuggest
- 00:38 – It is great for content generation
00:54 – Second is Google Tag Manager
- 01:05 – It makes adding tools to your website easier
01:15 – Make sure you have the right retargeting pixel and other pixels
- 01:46 – Collect the data
01:56 – HubSpot Sales
- 02:19 – It tracks your email and tells the receivers’ actions
02:33 – Mixmax will let you track, too
- 02:48 – You can personalize your outreach email
- 03:06 – You can integrate it with your team
- 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax
03:35 – Google Webmaster Tool
- 03:50 – It allows you to see what is happening on your website
04:02 – BuiltWith tells you what your competition is doing, for free
- 04:25 – If you know what your competition is using, you might as well use it, as well!
04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version
05:06 – That’s it for today’s episode!

3 Key Points:

There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site.
Knowing your competitors behavior will help you improve your process.
Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility.

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