30. Shiny Object Syndrome: Why The Grass Isn't Greener On The Other Side

Do you struggle to stick to things and get distracted by new shiny objects? If you look back over the past month or the past year --  How many different niches, opportunities or methods have you tried? Shiny object syndrome is something that plagues most entrepreneurs and renders them helpless in their fight for success. Here's what it looks like: Somebody chooses e-commerce as their area of interest and starts learning the game, absorbing information and putting in the work...Two weeks go by, and by then, things start to look harder than they'd imagined, they start to see the real "depth" of their chosen field. At this stage, the entrepreneur loses their passion for the field and starts looking on social media to see what other people are doing. They see a guru in another field like Crypto wearing fancy watches, flying in private jets and driving nice cars -- And at this moment -- In this moment of sound-minded reason, they think to themselves: "Ahhh the reason I'm not rich yet is that I'm in the wrong field! It's not my fault, it's not the fact that I've only been doing this for two weeks -- It's because I'm trying to do e-commerce and obviously Crypto is where the money's at!". This isn't rational, it's flat out lunacy. It's the kind of shit people get put in straight jackets for. But as insane as it is -- This is the practice of 99% of entrepreneurs who are just starting out, today! If you suffer from this relentless disease, do yourself a favor and listen to this.