If you’re a coach, consultant or agency one way to be able to guarantee some steady income is to work on a retainer basis.
But what does that mean from the client’s perspective? How do you generate the commitment from clients to engage in a longer relationship, particularly if the work you do can be responsive and emergent? How do you set the boundaries and expectations for the work? And how do you come to am acceptable price for the monthly retainer?
This blog post by Tom Nixon is a helpful way to think about selling client-friendly retainers.
He talks about about how sales is consulting, how to sell value and find the right number, and how to cultivate commitment and make it easier for clients to say yes.
On this episode, Ben and Carlos offer their thoughts to help you sell client-friendly retainers that meet your need for focus, stability and to do good work.
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