TEI 209: Predictive analytics for product managers – with Brian Brinkmann

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: o you know which customers are most likely to stop using your product in the next month? Or, what actions your best customers take with your product when they start using it? With the right data, product managers not only know the answers to such questions, but they also know what actions to take to keep customers and a whole lot more. This is the area of predictive analytics and our guest is Brian Brinkmann, the VP of Products for a company involved in the revolution of business intelligence tools, leading to greater predictive capabilities. That company is Logi. Brian is the perfect person to learn predictive analytics from because he is also a classic product manager, recognizing the value of customer interactions along with predictive data.