The Town with Matthew Belloni 60 Is the New 30: The Revealing Ranking of Biggest Movie Stars
Apr 28, 2023
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Older Stars Still Draw Crowds
- The audience's top movie star choices are predominantly older actors, averaging 57 years old.
- New generation stars like Jennifer Lawrence and Timothée Chalamet don't yet drive theatrical attendance as strongly.
Star Branding Shifted to Franchises
- Star power today derives more from old franchise branding than from individual actor branding.
- Marketing campaigns now focus on IPs and franchises rather than elevating stars as consumer brands.
TV Boosts New Star Emergence
- Netflix breakthrough shows like "Wednesday" power rapid star recognition among younger audiences.
- Jenna Ortega's high rank shows TV can create stars quickly, even with few theatrical hits.