Business Problems Solved Podcast Not Just An International Author - Donna Serdula
In this third instalment in the mini-series 'Not Just An International Author', Lee talks to author, speaker and LinkedIn expert, who joins Lee to talk about her array of skills, her business journey so far, and why it might well be time to rethink that LinkedIn profile of yours...
KEY TAKEAWAYS
- LinkedIn profiles are often simply structured as online resumes, when in fact they should be crafted so as to give a far better picture of who you really are.
- People are attracted to a story. By creating your own narrative, you essentially welcome people into that story.
- A LinkedIn profile needs to aligned to your goal. We need to ask ourselves what the true purpose of our presence there, really is.
- A reworked LinkedIn profile may sometimes receive less hits, but that's not necessarily a bad thing. It may mean that you're getting more qualified hits - that you have refined it to suit your actual target audience.
BEST MOMENTS
'The LinkedIn profile is more than just your online resume'
'You can control what people think through the story you tell'
'When you tell your story and let people how you shine and why you shine, good things happen to you'
'Sometimes it's not even on LinkedIn that you'll feel the success'
VALUABLE RESOURCES
Business Problems Solved Podcast
Donna Serdula - https://donnaserdula.com
ABOUT THE HOST
For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.
In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.
Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.
CONTACT METHOD
You can contact Lee Houghton on 07813342194