Tech and data are shaping and driving service and product purchases all around us. Client/customer expectations are increasingly based on their best purchasing experience everywhere, for every service/product, in every industry. Failing to embrace this reality and the increased competition from those inside and outside the legal industry points to a grim future for those in legal practice but, it doesn’t have to be a worst case scenario….

That’s where our guest, Rudi Kesic, CEO of Advantage Consulting, comes in. A lawyer and legalpreneur based in the UK, he and his team have developed not only cutting edge and innovative legal services/products but are also paving the way for a different approach to them too – client centric, tech fuelled, and data driven!

We discussed two of Rudi’s recent innovations:

• Lawyer365 (L365) – a legaltech platform but much more. L365 provides clients with a place to find information (documents or short bursts of free legal advice from lawyers) that helps them when they need it (on demand and outside working hours) and how they need it (using video, text, etc.). It brings lawyers into the legal problem early, and, if the client needs more in-depth assistance and the matter then falls outside the scope of the initial free engagement, L365 has introduced the client to someone who will be able to help.  From the lawyer/provider viewpoint, while they pay to be there, they also have access to all sorts of amazing data that will help them be more effective and efficient lawyers.
• Verify365 – an aggregation of sources of identity (personal and big data related) that not only meet UK local and soon global legal requirements, but do so in a way that focuses on client convenience, user friendly tech and a ready to access/immediately usable report too. It’s defining and redefining digital id all at the same time!

We could have but didn’t stop our discussion there. We also chatted about the world of legaltech in the UK, the changing expectations of legal clients, and the challenges and opportunities for lawyers in contemporary legal practice.

Thank you so much, Rudi – congrats on all you are doing to bring the law to clients – you’re a trailblazer and a true legalpreneur!