Side Hustle School Ep. 3127 - TBT: How Selling $2 Digital Products Earned $185,000
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Jul 24, 2025 Discover the journey of a savvy entrepreneur who transformed a simple Etsy shop into a $185,000 success by selling $2 digital products. Learn how they nailed SEO strategies and adopted minimalist design to maximize profit without handling inventory. The discussion emphasizes the power of low-cost digital sales, highlighting the importance of consistency and creativity in crafting appealing offers. Join in to uncover the secrets behind turning small ideas into substantial earnings through smart sales tactics!
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Low Price, High Revenue Insight
- Selling low-priced digital products requires volume but can scale profitably with smart strategies.
- Mastery of SEO, volume, and gentle upsells can turn $2 items into six-figure revenue.
Etsy $2 Products Success Story
- Maggie started her Etsy shop selling simple $2 printable planners with no bundles or tricks.
- She steadily added products and used straightforward SEO, growing revenue to $185,000 in under two years.
SEO and Upselling Tips
- Use clear, descriptive product titles that match what buyers type in search bars for better SEO.
- Offer simple upsells like deluxe versions or bundles to increase average order value beyond your base price.