Mastering Topical Authority in a Multi-Platform Search World | Andy Chadwick

Sep 29, 2025

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What does SEO really look like in a world shaped by AI, fragmented search, and constantly evolving user behavior?

In this episode of The Search Session, Gianluca Fiorelli is joined by Andy Chadwick, who describes his work as “driving brand visibility across every search platform.” Andy shares a sharp, forward-thinking take on the future of search, exploring ideas like ambient visibility—the need to show up everywhere your audience is searching, not just on Google.

He explains why cutting top-of-funnel content is a mistake, how topical authority is built through breadth, depth, and recognition, and why keywords are still the building blocks of content strategy.

From content fragmentation strategies that can outpace big players to his concept of “3D search intent,” this conversation is packed with insights that challenge old assumptions and reveal what it really takes to stay visible in today’s search landscape.

This is the 32nd episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:08) Meet Our Guest: Andy Chadwick
(03:10) How SEO Is Treating Us in 2025
(07:28) “Ambient Visibility” in SEO
(13:44) Topical Authority: What It Is (and Isn’t)
(21:54) Keyword Insights: What’s New and What’s Next
(25:06) Content Fragmentation Strategy
(27:36) Are Keywords Dead?
(34:01) Mining Reddit for Real Questions
(43:15) The Future of Search: Fragmentation & 3D Intent
(48:25) The Fireside Questionnaire

👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/topical-authority-in-multi-platform-search

Where to find Andy Chadwick

LinkedIn: https://www.linkedin.com/in/andy-chadwick/
X: https://x.com/digitalquokka
Website: https://www.keywordinsights.ai/
Website: https://snippet.digital/

Where to find Gianluca Fiorelli

Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: https://iloveseo.net/

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking