Will Haire is the co-founder of BellaVix which is a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to grow sales on the world’s largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. His portfolio includes companies like Instant Pot, Pyrex, Derma E, Think, and Outward Hound.

Questions we covered on the show:

• What are the basics marketers should know about before selling on Amazon?
• Should businesses hire in-house to scale their Amazon marketing or should they hire an agency?
• What are the ins and outs of Amazon SEO?
• What are Will's favorite Martech tools?
• How similar is Walmart advertising to Amazon? What are the notable differences?
• What other marketplaces does Will explore with his clients? 
• What thinking goes behind developing a buyer persona for an eCommerce business? What should a marketer consider?
• How will Amazon Live is going to change the online shopping experience and how can marketers capitalize on it?
• And more!

You can say hello to Will via LinkedIn here: https://www.linkedin.com/in/willhaire/

If you enjoyed this episode, check out my interview with Dr. Travis Zigler. We do a deeper dive specifically on Amazon PPC basics. Here’s the link: https://anchor.fm/kennysoto/episodes/Interview-with-Dr--Travis-Zigler---The-Basics-of-Amazon-PPC---Episode-25-emd36f/a-a2or7ia