At last month's The Year Ahead 2024 event in London, media's current and future leaders convened to discuss what is likely to happen in 2024 and what they would like to happen over the course of the year.

Editor-in-chief Omar Oakes and reporter Ella Sagar were on the scene to interview a number of delegates. One key question they asked was: if you could wave a magic wand, what would you do to improve the media industry in the year ahead?

Responses varied greatly. Some called for a creativity renaissance, while others warned of the need to be better on sustainability and DEI practices.

Interviewees included: TikTok UK general manager Kris Boger; UM London CEO Kara Osborne; Clear Channel UK managing director Richard Bon; Newsworks insight director Heather Dansie; Pearl & Dean group senior operations and business analyst Charlene Williams; Initiative chief digital officer Lauren Ogúndèkó; and Acast managing director, international, Megan Davies.

---

Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.

LinkedIn: The Media Leader

Threads: @TheMediaLeader

Twitter: @TheMediaLeader

YouTube: The Media Leader

If you could wave a magic wand, how would you improve the media industry?