130. Growing Your Brand with Subcategories - With David Aaker

How do you create a strong brand in today’s world? 

A brand dominating your marketplace…

A brand your customers love…

A successful brand, even if you’re a “small” digital company, well...

According to David Aaker - the “Father of Modern Branding”  - there’s a new strategy. 

David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode. 

If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.