The Data Chief

Why a Federated Data Team is Crucial for Business Value, with Dow

26 snips
Feb 19, 2025
Join Chris Bruman, Dow's Chief Data and Analytics Officer, and Dan Futter, the Chief Commercial Officer, as they discuss the revolution of data in business. They delve into the hub-and-spoke model for data management, emphasizing its ability to balance governance with agility. The integrated data hub is unveiled as a game-changer, reducing data analysis time dramatically. They also stress the importance of data literacy and collaboration in enhancing customer experiences, making data a cornerstone of successful modern business.
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ANECDOTE

CDAO Role Creation

  • Chris Bruman became Dow's CDAO after leading enterprise systems.
  • Combining the data team with the analytics team created this role.
ADVICE

Data is Fundamental

  • Ground yourself in the importance of data quality.
  • Recognize that AI is exciting, but data is fundamental.
ANECDOTE

Customer Experience Focus

  • Dan Futter focuses on customer experience in B2B at Dow.
  • He aims to create a coherent experience across digital and personal interactions.
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