Amrita Mathur: Fueling your GTM growth machine

Is your GTM strategy built for $2M or $45M ARR? Most companies get stuck in the middle because they can't evolve their marketing engine fast enough.We're talking with Amrita Mathur, VP of Marketing at Zapier, who brings a rare combination of PLG and sales-led marketing expertise. Known for driving explosive growth, Amrita scaled Superside from $2M to $45M ARR in just four years. She specializes in building systematic "marketing machines" that create sustainable growth engines for B2B companies at every stage.Whether you're building your first demand gen motion or optimizing your current marketing strategy, you'll walk away with actionable frameworks tested at some of tech's fastest-growing companies.Here's what we unpacked:- How Amrita built the growth engine that propelled Superside from $2M to $45M- Amrita’s framework for identifying the most impactful growth levers - What marketing leaders should look for when hiring and building winning teams

About Amrita

Amrita Mathur serves as VP of Marketing at Zapier, bringing her extensive expertise in both product-led growth and sales-led marketing strategies. As a leader, Amrita is known for driving rapid growth. She previously led marketing at Superside, where she helped scale the company from $2M to $45M in annual recurring revenue over four years. She specializes in building and connecting systematic "marketing machines" that drive sustainable growth, with particular strength in demand generation, positioning, and community building. Drawing from her experience across various B2B segments, Amrita specializes in helping companies establish PLG motions and expand upmarket through strategic demand generation, focusing on exceptional execution is the ultimate differentiator.