#23 | How Dietary Supplements Can Save the World + Why Marketers are Doing Devils Job + Biggest Health Misconceptions + The Power of Vulnerability | Mikko Revonniemi

Today my guest is Mikko Revonniemi. A Finnish entrepreneur he's interested in individual & collective well-being & balance. He has previously founded the wellness brand Four Sigmatic - now a global success, selling mushroom coffee around the world. With the most recent startup Taimi he's aiming to provide holistic tools for a balanced life. Mikko has lived in Asia for almost 10 years before moving back to Finland, his home country, which he absolutely loves. He's not only interested in understanding the internal world of the self but also the external world of the society, spending plenty of his free-time making sense of the world.

In this thoughtful conversation Mikko not only lifts the curtain of the supplement industry & his new project but also shares his personal journey & so much more:

- Overcoming suicidal thoughts & trauma
- How he got into medicinal mushrooms & co-founded Four Sigmatic
- The burnout which forced him to resign as CEO
- Moving into nature & finally taking time for himself
- Discovering & benefiting from vulnerability
- Why the supplement industry is wild west and mostly selling ‘shit’
- How Taimi is revolutionizing dietary supplements through transparency, honesty and new technology
- What you absorb is what matters - not what you eat!
- Better bioavailability through microencapsulated power
- Taimi - the inspiration behind their mission
- Why marketers are doing devils job making you want unneeded stuff
- Importance of values & genuine marketing
- 90% of sleep issues could be solved by yourself
- Doing good for planet & people vs. extracting profits through killing soil, water or people
- Why everything that grows is prone to corrupt
- Why (Western) empires collapse after max 250 years
- Samurai culture as the only exception lasting 500-600 years with same values
- Values are not just words
- The age of decadence: celebrities as advisors for important decisions
- There is no ONE diet that works for everyone
- Why organic labels dont mean its optimal
- The upside-down distortion of the food industry: Clean is expensive - dirty is cheap
- Why its good to be careful with supplements
- (Un)regulated supplements: US study found just 20% of labeled ingredients are actually in it
- Don't outsource health to authorities
- Importance to listen to your body
- Why our body is smarter than us & knows exactly what to do provided the right building blocks
- Aiming at balance - which is dynamic depending on you & your environment
- Why we are inherently healthy beings living in an unhealthy society
- And more!

► About Mikko Revonniemi:
LI: https://www.linkedin.com/in/mikkorevonniemi/
IG: https://www.instagram.com/mikko_ltd/
https://mikkore.medium.com/

► Further Resources:
https://www.taimi.love
https://brenebrown.com/

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