In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard.
Peg talks about
- Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
- Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
- The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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CMO Insights