Stephanie Cox is VP of Sales & Marketing at Lumavate and in this episode we’re talking about why marketing should lead sales - as well as support, success, and product.
Stephanie has a very unique role as a SaaS marketing leader since she also directly leads four other key departments and in this episode we hear:
- Why she ended up taking such a broad role
- The benefits of having marketing lead sales
- What channels and tactics are working for the Lumavate marketing team
- How all her teams work together
- What her typical week looks like
- How her teams move at a super fast pace and just get shit done
Links
Lumavate >> https://www.lumavate.com/
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The Growth Hub Podcast