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Ep 144 - Pinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan Williamson: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamson

When most business owners think about growing their audience online, Facebook and Instagram usually top the list. But there's a powerful and often overlooked platform that deserves your attention—Pinterest. In this highlight from Shana’s podcast interview with Pinterest strategist Meagan Williamson, we explore how Pinterest works more like a visual search engine than a social media site, and why that matters for your business growth.

What You’ll Learn in This Episode Highlight:

Why Pinterest isn’t just about promoting launches—but building top-of-funnel visibility
The unique way users search on Pinterest (and how it differs from Google and YouTube)
How to optimize your boards, pins, and profiles using strategic keywords
The evergreen nature of Pinterest content (pins can bring traffic for years!)
Tips for effective Pinterest SEO: from keyword mapping to writing compelling pin copy
The importance of user intent and why Pinterest visitors are often closer to making decisions

Meagan shares her expertise on how to leverage Pinterest’s SEO potential to build long-lasting, evergreen traffic that feeds your funnel over time. Whether you’re trying to grow your email list, boost podcast listeners, or drive traffic to a free group, Pinterest can play a crucial role in your strategy.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

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