Stefano Petruzzo [#04]: Why Hampton & Richmond FC Prioritised Brand Over Money

Today's episode, I'm joined by Stefano Petruzzo. Stefano is the Principal Owner of Hampton & Richmond FC, an English football club based in South West London and competing in the 6th tier of English football.  

Stefano and his brother and business partner on this venture, Rafa, recently celebrated their first anniversary of ownership of the club, having initial conceived the idea whilst working together at the Arcadia Group as Chief Strategy and Chief Digital Officers respectively. 

Stefano also spent 6 years as Strategy Director for Liverpool FC, contributing to their journey back to challenging at the top of the Premier League and for the highest European honours. 

It’s an incredibly unique journey, and while the internet signal was in places a little lacking, the insights from Stefano more than make up for it.

Time Stamps:

2:00 - Investment Interest in the English Football Pyramid

5:00 - Applying Benchmarks to your Performance

8:00 - Going from the Premier League to the National League

12:00 - Are There Lessons to Take from Topshop's Digital Transformation?

16:00 - Reducing Reliance on Third-party Platforms

20:00 - A Groundbreaking Partnership with Movember

26:00 - Launching a Newsletter and Being Transparent with Fans

33:00 - Rallying Youth Participation On and Off-the-Field

37:00 - Putting the Foundations in Place for a Women's Team

43:00 - Aspirations for the Future of Hampton & Richmond FC

Additional Links

Donate to Hampton & Richmond FC's Movember Page

Embracing identity: What we can learn from Liquid Death

Lose the excuses: Creating a winning sustainability formula

Connect with Stefano on LinkedIn - ⁠⁠⁠here⁠⁠⁠

Connect with Andy on LinkedIn - ⁠⁠⁠here